Wednesday, November 14, 2007

Possum Creek introduces its new Website

I can't believe how busy I have been the past month or so. The last entry was almost a month ago with pictures of the festival we did. Time fast forwarded when I wasn't looking, I guess. Making holiday products for the website, shows and the farmers market has taken up much of our time. Add to that we're in a mad scramble to get the plastic on the new greenhouse so we can actually start using it this winter. We're almost there and need one more calm, windless day to finish.

What I have spent a good majority of my time on, and it is time well spent, if I say so myself, is the farm's website. With the help of a fantastic web designer from the Big Apple, I completely re-vamped, polished and brought the website into the modern era of web technology. Technology is constantly changing and leaving a website to sit fallow is not good business. I learned that websites much load faster, images must be smaller, sharper and quick to download and text must be concise and search engine friendly. I spent quite a long period of time researching web host companies who offered the right system, security and assurance that they would be up and running 24/7. It has been quite a liberating experience with completely redesigning the site, finding a new cart that fits what I see for the future of the farm and have it all fit together with few glitches. I know some of you know what I mean about glitches.

I haven't been completely chained to my computer these last few weeks. Plant material is coming into the greenhouse almost faster than we can pot it up. Wholesale orders call for organically grown herb plants to be ready earlier in the spring than mail-order and retail. We have to be ready to begin shipping by the end of February so that means planting and potting up begins now. There are going to be some incredible looking gardens and nursery centers this spring, because our herbs and perennials are heading all over the U.S. and in the local Chattanooga area. I will be blogging about our new selections in the weeks to come, so stay tuned.

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